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乔丹体育

乔丹体育股份有限公司(以下简称“公司”)主要从事运动鞋、运动服装与运动配饰的研发、生产与销售。公司自2000年设立以来,经过近20年的艰苦创业和巨大的人力、财力和物力投入,目前已经发展成为拥有品牌专卖店5,000余家,覆盖全国31个省、市、自治区,年销售收入近40亿元,连续多年位列福建省纳税先进企业前30名。“乔丹”品牌拥有数千万稳定的消费群体,具有较高社会知名度、较强市场竞争力和较大品牌影响力的体育用品企业。

公司自成立以来,始终坚持以“为中国消费者量身打造”为使命,致力于在消费者心目中建立性能优越、外观时尚、质量可靠的专业运动鞋服饰品牌形象。公司凭借较强的人才优势、技术优势和资金优势,每年推出新款运动鞋服产品达1,200余款,产品涵盖专业运动系列(包括篮球、跑步、训练等)及运动生活系列。公司连续多年赞助世界大学生运动会、全国运动会、马拉松等国内外各项重要体育赛事,并积极参与社会爱心公益活动,通过和中国青少年发展基金会合作设立“乔丹体育爱心基金”,为众多的贫困地区儿童提供运动和学习的机会,近三年纳税总额超15亿元,累计向社会捐助款物达2亿元。

未来的乔丹体育将本着“诚信、协作、创新、共享”的核心价值观,积极担负起民族运动品牌发展的责任,锐意进取、不断创新,努力发展成为中国最具影响力的体育用品品牌,再铸中国体育产业的辉煌!

公司实现年销售收入近40亿元,净利润超6亿元,在全国各地开设的品牌专卖店超过6000家,相关从业人员8万余人。

公司自设立以来坚持以打造中国民族体育品牌为发展目标,以"诚信、协作、创新、共享"为企业核心价值观,致力于为中国消费者创造更加健康、美好的生活方式。公司拥有200多人的专业设计研发团队,以科学运动为基础,兼具时代潮流,为每一位热爱运动的人士打造出别具一格、卓尔不群的时尚运动产品。

公司坚持采用一流水平的材料和工艺,确保每一件产品达到选料考究、做工精细、品质优秀,从而深受广大消费者青睐和赞誉。

公司长期致力于销售渠道的构建和拓展,运行严格规范的经销商管理制度、标准化的专卖店运作模式和科学的网点规划布局,实现了品牌营销系统的优化和提升。目前,乔丹体育已在国内建立了具有较大规模的营销网络,品牌专卖店铺已经覆盖全国31个省、直辖市和自治区。

公司紧密围绕乔丹品牌的产品定位和价值趋向,将体育竞技中的拼搏和超越精神融入到公司的经营文化和产品推广中,通过多种方式加强与体育产业的联合,强化专业竞技运动的品牌形象。  

2006年至2012年,乔丹体育携手中国服装设计师协会,共同举办“乔丹杯”中国运动装备设计大赛,至今已成功举办了七届,为促进国内运动装备设计水平的提高挖掘了大批优秀的设计人才;  

自2007年起,乔丹体育累计捐赠数亿元,赞助国内外大型运动会,有力的推动了体育事业的发展。 

2008至2011年,乔丹体育连续四年成为中央电视台篮球赛事转播合作伙伴;同年,乔丹体育与中国大学生体育协会结成战略合作伙伴,并连续成为第24、25届世界大学生冬季运动会、第25、26届世界大学生夏季运动会中国代表团、俄罗斯代表团合作伙伴及装备赞助商,为世界大学生体育明星打造冠军装备;

2008年5月,乔丹体育捐资500余万元,援助四川地震灾区抗击灾害;  

 

同年7月,乔丹体育斥资1000万元携手中国青少年发展基金会共同成立“希望工程•乔丹快乐体育基金”,向超过100所希望小学提供体育器材;

2008至2011年,乔丹体育连续四年成为中央电视台篮球赛事转播合作伙伴;  

2009-2010年,乔丹体育成功签约蒙古、哈萨克斯坦、土库曼斯坦三国奥委会,成为三个国家奥委会的合作伙伴,在2010年广州亚运会上和2012年伦敦奥运会赛场上大放异彩;

 2011年,乔丹体育成为兰州国际马拉松赛、珠海国际马拉松赛全球顶级官方合作伙伴;

2011年,乔丹体育成为中华人民共和国第十二届冬季运动会高级合作伙伴及装备合作伙伴;

   

2011年乔丹体育再次投入1000万元,持续关注和帮助中国青少年的成长和发展,关注受助学生身心灵方面的发展,让每一个孩子都能享受快乐运动。

在塑造专业品牌形象的同时,乔丹体育坚持对社会公益事业的支持和投入。    

北京新闻发布会

     2013年1月,两届大满贯得主、俄罗斯网球巨星库兹涅佐娃签约我司旗下代言。  

20150528172702.jpg

2013年4月20日,乔丹体育通过中国青少年发展基金会四川省青少年发展基金会向四川雅安地震灾区累计捐款捐物超过500万元。

目前乔丹体育累计捐款捐物超8000万元,赢得了社会各界的一致好评,树立了良好的公众形象。

成长计划观摩课

乔丹大运会运动营

中国体育事业的蓬勃发展是乔丹体育成长的沃土,而乔丹体育的壮大也必将推动中国体育事业的进步。未来的乔丹体育,将伴随着中国经济的腾飞,迎来新的发展机遇,在时代的创新大潮中扬帆远航,向着“成为中国最具影响力的体育用品品牌”的目标不断前行,与合作伙伴携手共铸中国体育事业的辉煌。

Established in 2000, the Qiaodan Sports Co, Ltd has , one of China's leading name-branded sports enterprise, mainly engaged in such activities as design, research and development, production and marketing of the Qiaodan Sports shoes, sports clothes and sports accessories .It ranks among the top 100 enterprises and among the top 30 tax- paid enterprises in Fujian Province.

Thanks to our first-class R & D team, internationally leading technology and equipment, strict and perfect quality control system and high-efficient sales network. Our company has achieved an annual turnover of nearly RMB 4 billion yuan and a net profit of over RMB 0.6 billion yuan, establishing more than six thousand exclusive stores with 80 thousand employees over all across the country.

Since its establishment, our company has adhered to the development goal of creating the Chinese national sports brand, to the core values of "good faith, cooperation, innovation and share and has made every effort to create a healthier, more wonderful life style for Chinese consumers .With a professional design, research and development staff of 200 employees, it is striving to produce unique and excellent fashionable sports products for every sports-loving individual based on scientific campaigns and the fashion of the times. By producing jointly with the researchers from the Science and Research Institute of the State General Administration and adhering to the first-class materials and process, our company is committed to make sure that every product be favored and appraised by lots of consumers for its perfect materials, fine workmanship and excellent quality. In a long term, it has devoted to construction and development of sales channels, to implementation of a strict and standard management system for distributers, standardized modes of operation for exclusive stores and scientific network planning, realizing the optimization and upgrade of brand marketing system. At present, the Qiaodan Sports has set up a large-scale domestic marketing network, and its exclusive stores have covered 31 provinces, municipalities and autonomous regions.

Closely surrounding the product positioning and value orientation of the Qiaodan brands, the company has introduced the spirit of hard work and transcendence in sports competitions into its business culture promotion of products, and has further combined with the sports industry and strengthened the brand image of professional sports in many ways.

The Qiaodan Sports has jointly organized the Contest of" Qiaodan Cup" China Sports Equipment Design with the Association of China Fashion Designers since 2006.They have successfully held seven sessions, discovering lots of outstanding design talents for the improvement of the domestic sports equipment design level .

The Qiaodan Sports has cooperated with the CCTV to broadcast basketball events from 2008 to 2011.In 2008, the Qiaodan Sports established a strategic partnership with the China University Sports Association. It has become one partner and equipment sponsor of the Chinese delegation and the Russian Federation in the 24th and 25th World University Winter Sports Games and the 25th and 26th World University Summer Sports Games respectively, preparing champion equipment for the world university sports stars.

From 2009 to 2010, the Qiaodan Spots has succeeded in signing contracts with the Olympic Committee of Mongolia, Kazakhstan and Turkmenistan and has become an IOC partner of the three countries respectively. It has been well-known in the 2011 Guangzhou Asian Sports Games and the 2012 London Olympics Games.

In 2011, the Qiaodan Sports became the world's top official partner of the Lanzhou International Marathon match and the Zhuhai International Marathon match respectively.

In 2011, the Qiaodan Sports became the senior partner and equipment supplier of the twelfth Winter Sports Games in China. Since 2007, the Qiaodan Sports has donated billions of dollars to sponsor domestic and international large-scale sports games, which provides a strong impetus to the development of sports.

While shaping the professional brand image, the Qiaodan Sports adheres to support and investment in the career of social welfare. In May, 2008, it donated over RMB 500 million yuan to aid the area of Sichuan earthquake disaster ; in July , it presented RMB 10 million yuan to jointly establish the " Project Hope. The Qiaodan Happy Sports Funds "with the China Youth Development Foundation, providing sports equipment for more than 100 Hope primary schools. In 2011s, it invested another RMB 10 million yuan to care for and improve the growth and development of Chinese adolescents, as well as the physical and spiritual development of the assisted students, making every child to enjoy the happy sports. Up till now, it has totally donated over RMB 60 million yuan, highly appraised by all sectors of the society and establishing a good public image.

The Qiaodan Sports has developed based on the fertile soil of China's flourishing sports career, and the expansion of the Qiaodan Sports will also promote the progress of China's sports career. The future Qiaodan Sports will, with China's economic fast development, usher in the new opportunities to develop, and sail far in the innovation tide of the era. To achieve its goal of becoming China's most influential sports brand, it will move forward, and join hands with partners to create the brilliance of China's sports industry.  

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